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Ahmad Faruqui

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Ahmad Faruqui

Principal

San Francisco
Ahmad.Faruqui@brattle.com
Voice: +1.925.408.0149
     

Education

University of California, Davis, Ph.D. in Economics and M.A. in Agricultural Economics; University of Karachi, B.A. in Economics, Mathematics, and Statistics
 

Biography

Ahmad Faruqui is one of the nation’s leading experts on the smart grid. He helps clients assess the economics of dynamic pricing, demand response, advanced metering infrastructure, and energy efficiency. He pioneered the use of experimentation in understanding customer behavior and his early work on time-of-use pricing experiments is cited in Professor Bonbright’s textbook on public utility rates.

Currently, he is assisting the U.S. Federal Energy Regulatory Commission (FERC) in preparing a National Action Plan for Demand Response. Last year, he performed a state-by-state assessment of the potential for demand response for the FERC which was filed with Congress in June. In prior years, he assisted the Electric Power Research Institute in quantifying the potential for energy efficiency and the Edison Electric Institute in quantifying the benefits of dynamic pricing.

He has assessed the benefits of dynamic pricing in New York for the Independent System Operator and worked on fostering economic demand response for the Midwest ISO and ISO New England. He has also explored the economics of load management standards for the California Energy Commission. In addition, he has worked for utilities in two dozen states.

He has appeared before commissions and legislative bodies in Arkansas, California, Colorado, Delaware, the District of Columbia, Illinois, Indiana, Kansas, Maryland, Minnesota and Ontario, Canada. He has also addressed several meetings of state and provincial commissioners in the US and Canada.

The author of four books and more than a hundred papers on energy policy, Faruqui holds a doctoral degree in economics from the University of California at Davis.
 

Selected Publications

  • "Rethinking Prices," by Ahmad Faruqui, Ryan Hledik, and Sanem Sergici, Public Utilities Fortnightly, January 2010.
  • "Unlocking the €53 Billion Savings from Smart Meters in the EU," by Ahmad Faruqui, Dan Harris, and Ryan Hledik, The Brattle Group, Inc., October 2009.
  • "Lessons from Demand Response: Trials and Potential Savings for the EU," by Ahmad Faruqui and Dan Harris, The Brattle Group, Inc., October 12, 2009.
  • "The Impact of Dynamic Pricing on Westar Energy," by Ahmad Faruqui and Ryan Hledik, The Brattle Group, Inc., September 18, 2009.
  • "Piloting the Smart Grid," by Ahmad Faruqui, Ryan Hledik, and Sanem Sergici, The Electricity Journal, August/September 2009.
  • "Moving Toward Utility-Scale Deployment of Dynamic Pricing in Mass Markets," by Ahmad Faruqui, Sanem Sergici, and Lisa Wood, IEE Whitepaper, June 2009.
  • "The Impact of Informational Feedback on Energy Consumption - A Survey of The Experimental Evidence," by Ahmad Faruqui, Sanem Sergici, and Ahmed Sharif, The Brattle Group, Inc., May 2009.
  • "BGE's Smart Energy Pricing Pilot Summer 2008 Impact Evaluation," by Ahmad Faruqui and Sanem Sergici, The Brattle Group, Inc., April 28, 2009.
  • "California and Maryland - Are They Poles Apart?," by Ahmad Faruqui, Sanem Sergici, Cheryl Hindes, and Neel Gulhar, The Brattle Group and Baltimore Gas and Electric Company, March 12, 2009.
  • "Transitioning to Dynamic Pricing," by Ahmad Faruqui and Ryan Hledik, The Brattle Group, Inc., January 27, 2009.
  • "Assessment of DR Options for BPA, submitted to the Load Management Group of Bonneville Power Administration (BPA)," by Ahmad Faruqui, Global Energy Partners, LLC and The Brattle Group, January 26, 2009.
  • "Ethanol 2.0," by Robert Earle and Ahmad Faruqui, Regulation, Winter 2009.
  • "Fostering Economic Demand Response in the Midwest ISO," by Robert L. Earle, Samuel A. Newell, Ahmad Faruqui, Attila Hajos, and Ryan Hledik, The Brattle Group, Inc., December 30, 2008.
  • "Assessment of Achievable Potential for Energy Efficiency and Demand Response in the U.S. (2010-2030)," by Ingrid Rohmund, Greg Wikler, Ahmad Faruqui, Omar Siddiqui, and Rick Tempchin, American Council for an Energy-Efficient Economy, 2008.
  • "Experimental Design Considerations in Evaluating the Smart Grid," by Ahmad Faruqui and Sanem Sergici, presented at the Smart Grid Information Session, December 15, 2008.
  • "Household Response to Dynamic Pricing: A Survey of Seventeen Pricing Experiments," by Ahmad Faruqui and Sanem Sergici, Social Science Research Network Working Paper, November 13, 2008.
  • "Laying the Foundation for BPA's Demand Response Strategy," by Ahmad Faruqui, The Brattle Group and Global Energy Partners, LLC, September 30, 2008.
  • "Inclining Toward Efficiency (download from publisher)," by Ahmad Faruqui, Public Utilities Fortnightly, August 2008.
  • "Demand-Side Bidding in Wholesale Electricity Markets," by Robert Earle and Ahmad Faruqui, prepared by The Brattle Group, Inc. for The Australian Energy Market Commission, June 27, 2008.
  • "Will Smart Grid Promote Smart Customer Decisions?," by Ahmad Faruqui, The Brattle Group, Inc., June 19, 2008.
  • "Evaluating Alternative Dynamic Pricing Designs," by Ryan Hledik and Ahmad Faruqui, presented at the CRRI 21st Annual Western Conference, June 19, 2008.
  • "The Power of Experimentation: New evidence on residential demand response," by Ahmad Faruqui and Sanem Sergici, The Brattle Group, Inc., May 11, 2008.
  • "Is Dynamic Pricing In Our Future," by Ahmad Faruqui, The Brattle Group, Inc., March 18, 2008.
  • "A National Perspective On Demand Response," by Ahmad Faruqui, The Brattle Group, Inc., March 5, 2008.
  • "Avoiding Load Shedding by Smart Metering and Pricing," by Robert Earle and Ahmad Faruqui, Metering International, Issue 1 2008.
  • "Quantifying the Benefits Of Dynamic Pricing In the Mass Market," by Ahmad Faruqui and Lisa Wood, The Brattle Group, Inc. and Edison Electric Institute, January 2008.
  • "Integrated Resource Plan for Connecticut," by Marc Chupka, Ahmad Faruqui, Dean M. Murphy, Samuel A. Newell, and Joseph B. Wharton, The Brattle Group, Inc., January 1, 2008.
  • "Mandating Demand Response," by Jackalyne Pfannenstiel and Ahmad Faruqui, Public Utilities Fortnightly, January 2008.
  • "The Power of Five Percent," by Ahmad Faruqui, Ryan Hledik, Samuel A. Newell, and Johannes P. Pfeifenberger, The Electricity Journal, October 2007.
  • "Rediscovering the Demand-Side of the Equation," by Ahmad Faruqui, The Brattle Group, Inc., September 21, 2007.
  • "Rethinking Rate Design," by Ahmad Faruqui, The Brattle Group, Inc., September 7, 2007.
  • "Pricing Programs: Time-of-Use and Real Time," by Ahmad Faruqui, Encyclopedia of Energy Engineering and Technology, September 2007.
  • "The Power of Five Percent: How Dynamic Pricing Can Save $35 Billion in Electricity Costs," by Ahmad Faruqui, Ryan Hledik, Samuel A. Newell, and Johannes P. Pfeifenberger, The Brattle Group, Inc., May 16, 2007.
  • "California's Next Generation of Load Management Standards," by Ahmad Faruqui and Ryan Hledik, Prepared for the California Energy Commission by The Brattle Group, Inc., May 2007.
  • "The Economics of Dynamic Pricing for the Mass Market," by Ahmad Faruqui, Edison Electric Institute Workshop on Advanced Metering Infrastructure, Washington, DC, April 25, 2007.
  • "Breaking Out of the Bubble: Using Demand Response to Mitigate Rate Shocks," by Ahmad Faruqui, Public Utilities Fortnightly, March 2007.
  • "From Smart Metering to Smart Pricing," by Ahmad Faruqui, Smart Metering, Issue 1 2007.
  • "The Smartest Meters Come with Smart Pricing," by Ahmad Faruqui, Smart Metering Canada, February 21, 2007.
  • "Using Dynamic Pricing to Strengthen Your AMI Business Cases," by Ahmad Faruqui, presented to the MADRI Executive Committee, January 12, 2007.
  • "Cost-Benefit Analysis of Smart Metering and Smart Pricing," by Ahmad Faruqui, NARUC Annual Convention, Miami, FL, November 14, 2006.
  • "Demand Response and the Role of Regional Transmission Operators," by Ahmad Faruqui and Robert Earle, 2006 Demand Response Application Service, EPRI, 2006.
  • "2050: A Pricing Oddyssey," by Ahmad Faruqui, The Electricity Journal, October 2006.
  • "Demand Response and Advanced Metering," by Ahmad Faruqui and Robert L. Earle, Regulation, Spring 2006.
  • "Toward a New Paradigm for Valuing Demand Response," by Robert L. Earle and Ahmad Faruqui, Electricity Journal, May 2006.
  • "Reforming electricity pricing in the Middle East," by Ahmad Faruqui, Robert Earle and Anees Azzouni, Middle East Economic Survey (MEES), December 2, 2005.
  • "Controlling the thirst for demand," by Ahmad Faruqui, Robert Earle and Anees Azzouni, Middle East Economic Digest (MEED), December 2, 2005.
  • "California pricing experiment yields new insights on customer behavior," by Ahmad Faruqui and Stephen S. George, Electric Light & Power, May/June 2005.
  • "Quantifying Customer Response to Dynamic Pricing," by Ahmad Faruqui and Stephen S. George, The Electricity Journal, May 2005.
  • "Preventing Electrical Shocks: What Ontario—And Other Provinces—Should Learn About Smart Metering," by Ahmad Faruqui and Stephen S. George, C. D. Howe Institute Commentary, No. 210, April 2005.
  • "Electricity Pricing: Lessons from the Front. White Paper based on the May 2003 AESP/EPRI Pricing Conference, Chicago, Illinois, Technical Update 1002223," by Ahmad Faruqui and Dan Violette, EPRI, December 2003.
  • "California Experiment: Dynamic Pricing for the Mass Market," by Ahmad Faruqui and Stephen S. George, Public Utilities Fortnightly, July 1, 2003.
  • "Toward post-modern pricing," by Ahmad Faruqui, The Electricity Journal, July 2003.
  • "2003 Manifesto on the California Electricity Crisis," by Ahmad Faruqui, Philip K. Verleger Jr., William D. Bandt, Tom Campbell, et al., AEI-Brookings, May 2003.
  • Rethinking the National Security of Pakistan: The Price of Strategic Myopia, by Ahmad Faruqui, Ashgate Publishing, 2003.
  • "Demise of PSE’s TOU program imparts lessons," by Ahmad Faruqui and Stephen S. George, Electric Light & Power, January 2003.
  • Electricity Pricing in Transition, by Ahmad Faruqui and Kelly Eakin, eds., Kluwer Academic Publishing, 2002.
  • "Reforming pricing in retail markets," by Ahmad Faruqui and Stephen S. George, Electric Perspectives, September/October 2002.
  • "Pricing reform in developing countries," by Ahmad Faruqui, Power Economics, September 2002.
  • "The barriers to real-time pricing: separating fact from fiction," by Ahmad Faruqui and Melanie Mauldin, Public Utilities Fortnightly, July 15, 2002.
  • "The value of dynamic pricing," by Ahmad Faruqui and Stephen S. George, The Electricity Journal, July 2002.
  • "The long view of demand-side management programs," by Ahmad Faruqui, Gregory A. Wikler and Ingrid Bran, Markets, Pricing and Deregulation of Utilities, Michael A. Crew and Joseph C. Schuh, eds., 2002.
  • "Time to get serious about time-of-use rates," by Ahmad Faruqui and Stephen S. George, Electric Light & Power, February 2002.
  • "Analyzing California’s power crisis," by Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, The Energy Journal, October 2001.
  • "Getting out of the dark," by Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, Regulation, Fall 2001.
  • "Hedging Exposure to Volatile Retail Electricity Prices," by Ahmad Faruqui, Bruce Chapman, Dan Hansen and Chris Holmes, The Electricity Journal, June 2001.
  • "California syndrome," by Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, Power Economics, May 2001.
  • "The choice not to buy: energy savings and policy alternatives for demand response," by Ahmad Faruqui and Steve Braithwait, Public Utilities Fortnightly, March 15, 2001.
  • "Tomorrow’s Electric Distribution Companies," by Ahmad Faruqui and K. P. Seiden, Business Economics, January 2001.
  • "Bundling Value-Added and Commodity Services in Retail Electricity Markets," by Ahmad Faruqui and Kelly Eakin, The Electricity Journal, December 2000.
  • Pricing in Competitive Electricity Markets, by Ahmad Faruqui and Kelly Eakin, eds., Kluwer Academic Publishers, 2000.
  • Customer Choice: Finding Value in Retail Electricity Markets, by Ahmad Faruqui and J. Robert Malko, eds., Public Utilities Reports, Inc., 1999.
 

Areas of Expertise